Heartland Food Products is a leading waffle and pancake supplier for thousands of hotels, restaurants, universities, and other establishments across the United States and Canada. At Heartland, our goal is to exceed customer expectations by delivering the best products, waffle baking equipment, and service while continuously striving to improve and innovate.
Heartland first revolutionized the Belgian waffle baker after recognizing a need for higher quality commercial equipment to keep up with consumer demand. The “Little Bulldog” was a state-of-the-art waffle baker, featuring computer-controlled time and temperature, removable non-stick cooking plates, and stainless steel housing. Its successors continue to improve upon Heartland’s standards and enhance customer perception of the self-serve waffle program.
The Heartland waffle program was developed and taken to market through a network of independent distributors and a direct store delivery model. In filling a demand for quality products and dependable service, Heartland earned its place as the industry innovation leader. Our Add Water Only recipe was the first of its kind and remains unique in the industry. It simplified the waffle mix preparation process and reduced overall food costs without sacrificing Heartland’s trademark superior taste and baking aroma. We have since expanded our line with Heartland Signature Recipes™ and Waffled Pancakes™.
Today, we maintain the same direct store delivery business model, and our distributor network is still growing. Heartland continues to bring exciting enhancements to the breakfast category, and we are proud to say that we have the best products, the best waffle baking equipment, and the best service in the industry.